Search Engine Optimization (SEO)

What is SEO & how does it differ from PPC?

SEO is the process or technique of increasing your natural or organic rankings on search engines. In general this involves tweaking and editing your websites content and HTML coding to increase the ranking of your website on keywords that are highly relevant to your products or services offered. The more search engine friendly your website is the higher you will rank which typically results in a higher volume of traffic to your website. Achieving an optimal organic ranking takes time and monthly maintenance is required to maintain that ranking.

So what's the difference between the Organic or Natural listings vs the Pay Per Click or Sponsored listings? Both have their advantages. Companies tend to use Pay Per Click because it allows them to immediately shoot up the search engine rankings and capture traffic while SEO takes time achieve a high ranking. As shown below Pay Per Click rankings are also listed above the Organic listings so even a top Organic ranking is likely to net you far less traffic than your Pay Per Click listing. The one advantage your Organic listing does have over your Pay Per Click listing is that regardless of the amount of clicks you receive the clicks are free. SEO does require monthly maintenance to increase and maintain your rankings and does have a monthly service fee.

Contact Us to find out how we can increase your Organic rankings.