Let's look at how this works from the consumer and businesses perspective. Businesses bid on search terms or search phrases that relate to the products or services they sell. Let's say Greg who is an avid golfer is looking to purchase a new golf putter. He goes to Google and types in "Buy Golf Putters" and clicks search. Your business happens to sell golf putters so you decided to bid on the search phrase "Buy Golf Putters" so when Greg searches this phrase your ad shows up in the Google sponsored listings. Greg sees your ad that describes that you sell golf putters and clicks on it which lands him on your website. At this time Google charges you for the click Greg made that brought him to your website which is why it's called Pay Per Click. Clicks costs range from pennies per click up to several dollars per click. Greg then finds the putter he was looking for on your website and buys it. Sounds simple right? It's actually much more complex but this is Pay Per Click in its simplest form.
According to Nielsen.com 94% of people in the US who have internet access shop online. Search engines like Google, Yahoo and MSN are the primary gateways for connecting buyers and sellers across virtually every industry and account for approximately 95% of online searches. The bottom line is if 95% of online shoppers are using these top search engines to buy products and find services shouldn't you be advertising on them?
Contact Us to find out how we can leverage the power of Pay Per Click advertising to increase your sales.
Click here to view an overview of Google Adwords. (.pdf)
