Google Analytics provides you with a mountain of valuable information of how users interact on your website. You can finally answer questions such as how many visitors are coming to my site daily, how many are new versus returning visitors, what city or state are they coming from, how long are they staying on my website, how many pages did they view or what pages are they abandoning my website from the most? There are too many to list but to give you an idea you can even tell what connection speed your users have and their screen resolution if that tells you just how deep the data goes.
Most important of all is where is my traffic coming from, how much am I spending to get this traffic and what are the sales I am receiving from these efforts? If you're like a lot of companies you're doing a lot of advertising online such as PPC Advertising, SEO, Email Campaigns, Local Business Listings, Comparison Shopping Campaigns, Web 2.0 and Affiliate Campaigns. We know that your advertising dollars are important to you and Google Analytics allows you to track the traffic, cost and sales from all of your advertising efforts.
Click below to take a free product tour of Google Analytics and see for yourself!
