1. What is Search Engine Marketing?
2. How and how much do you charge for your services?
3. How do you monitor the performance of my account?
4. How do you monitor the performance of my account?
5. What type of information will you provide me on my campaign?
6. Why should we partner with MarketLite?
7. What is MarketLite’s billing policy?
8. When will I begin to see results?
9. What is the best way to get started?

1. What is Search Engine Marketing?

Otherwise known as Pay Per Click Advertising, this is the fastest emerging marketing channel based on paying for your placement in the sponsored advertising section of all search engines like Google and Yahoo. The basic premise is that you pay each respective search engine every time a prospective customer clicks on your advertisement.

We ensure that your advertisement will only show when people are looking for a word or phrase that matches what your business offers. This is one of the most efficient and effective marketing channel because you are able to pre-qualify and only pay for a visitor that is in the buying cycle for your individual product and clicks into your website. For example if I was in the market for a new watch, I would be see the companies highlighted below. Based on what you are willing to spend will dictate where you show up on the page and MarketLite will ensure that you cost per click (CPC) is set to maximize your business objectives
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2. How and how much do charge for your services?

We have two types of fees 1.) campaign implementation and 2.) ongoing SEM campaign management services

• Implementation. The campaign implementation fee is a one time charge that will vary dependant upon the size of your PPC campaign and the extent to which we implement the tracking and web analytics code on your website. The standard implementation fee is $750. This fee covers all costs associated with setting up and launching your search engine marketing campaigns. Including but not limited to: keyword mining, revenue assessment and competitor research, writing advertising copy and determining the URL string/landing page for each keyword, implementing an optimal campaign structure at each search engine, implementing code on your site to track the performance of your search engine marketing campaign. Testing tracking code and setting data up collection process. Setting up payment structure and billing process.

• SEM campaign management services. Our monthly fee is determined as a percentage of your overall search engine marketing campaign costs. This percent varies between 5 – 15% and is negatively correlated to the size of advertising spend. So, our percentage goes down as your advertising spending increases. Our services will never approach what your company would spend to effectively manage the online marketing channel internally,

• Example 1
# of visitors to your site in January: 15,000
Cost per click (CPC): $0.15
Cost you would pay the search engine: $2,250
MarketLite Cost: ($2,250*.15%) = $337 (or an additional 2 cents per visitor)
Total Cost: $2,588
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3. How do you know where my ads should appear?
We work with you to understand your business model and extensively search for keywords that are related to your business. Once we establish a list and begin bidding, we constantly monitor the performance of each keyword and adjust its location accordingly.
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4. How do you monitor the performance of my account?

During the implementation, we will place (or provide your developer with) a small amount of code within the HTML of your site. This code will track the actions of each visitor coming to your site through a paid advertisement. By collecting and analyzing this data, we will be able to proactively adjust the placement of each word to meet your predefined business objectives at an aggregate Advertising Cost % that maximizes your ROI.
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5. What type of information will you provide me on my campaign?

We will provide performance reporting for all keywords by channel on a weekly basis. Within the implementation process we will develop and customize your set of reports to suit your business needs.
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6. Why should we partner with MarketLite?

We are an experienced, cost effective solution to optimize your ROI through search engine marketing campaigns. We offer a proven methodology and process that will immediately impact the revenues of your business.
Benefits of Partnering with MarketLite
• Saves you time and money – We provide you with a cost effective, Full Service solution, so you can concentrate on other aspects of your business
• Increase your Revenue and Profitability – We will target and drive the highest possible volume of qualified, potential customers to your site – within your budget parameters
• You will know its working – We track and analyze results – and proactively adjust the strategy to meet your revenue and/or ROI targets.
• A solution that is right for your business – We will develop and employ a customized online marketing strategy that will fit the needs and goals of your business
• Dedicated Account Representative – we are here for you any time you need us
Learn more ABOUT US
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7. What is MarketLite’s billing policy?

We bill at the end of the month on a net 30 basis. We also accept credit cards and paypal.
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8. When will I begin to see results?

Your advertisements start appearing as soon as we turn on your campaigns (typically 7-10 days after we begin our partnership) As soon as we launch your campaign you will be able to immediately see an increase in potential customers and revenue from your site. We will also provide weekly campaign reporting to show you exactly how your advertising groups are performing.
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9. What is the best way to get started?

Simply Contact Us by filling out the form found HERE. Provide us with your name, business and contact information and we will be in touch within 48 hours. The first step is we will conduct an opportunity assessment of your market potential and provide monthly projections for traffic and online revenue.
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