Comparison Shopping

What are Comparison Shopping websites and how do they work?

While the name Comparison Shopping doesn't instantly ring a bell, names such as Amazon, Shopping.com, Bizrate, Shopzilla, Google Shopping, Yahoo Shopping and many others probably do. Chances are you’ve browsed or purchased products using one of the many popular Comparison Shopping engines. Comparison Shopping sites do exactly what the name implies, compare products. Multiple vendors post similar products and the users get to compare attributes such as price, shipping costs and product features. If the consumer decides to click on your product the Comparison Shopping site charges you a predetermined amount for that click.

Comparison Shopping sites charge the same amount per click to each company, regardless of size, to ensure an equal chance of getting a sale. As consumers continue to become more price sensitive they are looking towards Comparison Shopping sites to find the most attractive price.

Contact Us to see how we can increase your sales by adding and managing your products on the top Comparison Shopping sites on the web.